Campaign Brief & Onboarding

Welcome! Thank you for choosing Influx to power your Content Marketing in the MENA region.

Contact Person

First Name *

Last Name *

Email *

Phone *

Company Info

Brand Name *

Campaign Overview & Objectives

Marketing Support Type

Awareness - Building brand recognition

Growth - Converting interest into customers

Retention - Keeping existing customers engaged

Service / Product *

What is the name of the product, service, or campaign you are promoting?

Campaign Summary *

In 2 to 3 sentences, please describe what you are launching / promoting.

Country

Priority Cities

Primary Campaign Goal

Brand Awareness & Reach

Engagement (likes, comments, shares)

Website traffic & clicks

Lead generation

Direct sales / conversions

Community building & loyalty

Launching a new product

Other

Please Specify

Pain points

Key Performance Indicators (KPIs)

How will we measure success?

Desired timeline

Campaign start date

MM/DD/YYYY

Campaign end date

MM/DD/YYYY

Is the campaign tied to a specific event or holiday?

Yes

No

Which event or holiday?

Target Audience & Message

Gender

Male

Female

Other

Please specify

Age Range

18-25

25-35

35-45

45+

Other

Please specify

Platforms

Instagram

TikTok

YouTube

Snapchat

Other

Please specify

Core Message

What is the single most important message you want the audience to hear?

Mandatory elements

Hastags, mentions, codes, or links

Content & Creator Requirements

Creator Niche *

Lifestyle

Travel

Food

Fashion

Beauty / Makeup

Medical

Tech / Electronics

Cars & Car Services

Product / Service Reviews

Educational / Informative Content

Other

If other please specify

Content type

Instagram feed post

Instagram reel

Instagram story (series of)

TikTok video

YouTube video

YouTube short

Snapchat spotlight

Other

Please specify

User Generated Content (UGC)

Photo assets

Video clips

Testimonials or product reviews

Other

Please specify

Creator Tier

Nano (1-10K followers)

Micro (10-50K followers)

Middle (50-200K followers)

Macro (200K-1M followers)

Mega (1M+ followers)

Focus on audience quality over follower count

Content Rights & Usage

This section is crucial for licensing and budgeting.

Content usage rights

Organic posting on creator channels only

Organic posting + spark ads

Right to repurpose content

Right for paid ads

Other

Please specify

Rights duration

1-2 months

3 months

6 months

1 year

Other

Please specify

Exclusivity?

Yes

No

Product seeding

Yes

No

Other

Please specify

Campaign Budget

Curreny Type *

AED

USD

EGP

SAR

Dos and Don'ts

Are there any specific things creators must absolutely do or avoid? (e.g. Don't show the product next to alcohol, must show the product's logo clearly, etc.)

Who are your main competitors in the MENA region that we should be aware of?

Please share any other ideas, references, or mood boards you have.

Please share your social media handle(s) or link(s)

We are excited to partner with you!

Influx Team.